Basics but Important Facts of CRM

In this post ,will cover fundamental facts of CRM

What is CRM:

CRM  is a tool where organisation can manage its Suspect/Prospect/Client very well. In growing organisation especially in SME Segment, CRM plays a very critical role to maintain there clientage and growth.

Types of CRM:

There are different types of CRM Tools available in market. Following three tools are basic and sufficient to start with:

1.      Sales CRM (To take care Pre Sales Activity)

2.      Service CRM (To take care Post Sales Activity)

3.      Marketing CRM (To promote product/service)

We will understand CRM  to discuss on following   points

1.      Importance of CRM

2.      Benefits of CRM

Importance of CRM:

Every product has specific sales cycle and takes time to convert. In daily routine companies mainly focus on fresh leads and works on very proactively and whereas old leads become neglected, and might be give huge business to them.  Companies especially SME  keep their client data in following ways:

1.      Diary

2.      Email

3.      Excel

4.      Mobile


We all know that these tools are not meant for CRM activity.  There are best CRM Software in India. So we have to choose appropriate CRM tool which help to faster grow business.

Benefits of CRM:

1.      Best management of Leads

2.      Best management of contacts (suspect database)

3.      Best management of Follow ups.

4.Best management of AMC clients

……..+many more

Some of the software companies provide mobile app also along with system version of CRM. It will help users to update activity on the go and management always get update MIS information of his business.

We have covered basic information about CRM, In coming  post will cover advance usage of CRM.    If a business start with proper CRM software application, surely will see great success in business.



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